Step inside the heart of Bell’s innovation engine with an exclusive guided tour of the Bell Consumer Science Sensory Center—a 6,500‑square‑foot, state‑of‑the‑art facility designed to bring the consumer voice directly into flavor and fragrance development.

Purpose‑built to replicate the flow and rigor of a professional consumer testing agency, the Center showcases Bell’s advanced capabilities across discrimination testing, descriptive analysis, Central Location Testing (CLT), and focus groups.

During this immersive industry event, guests will explore specialized environments including panel booths, kitchen, focus group and viewing rooms, all engineered to support unbiased, statistically sound sensory and consumer research.

This unique setting illustrates how Bell’s Sensory & Consumer Science team leverages a collaborative and iterative creation process, validating flavor and fragrance performance through data‑driven decision making.